Urgency Is The Key
One of the questions I get asked frequently is: exactly WHEN should I do a press release? There is no single answer to this, but the simplest way to address the subject is to ask yourself: do I have a reason for a reporter to want to cover a story RIGHT NOW? As you might…
Who Cares? Figure It Out
I think most everyone in the entertainment business have experienced the anxiety: if I create it…who will come? So it makes sense that a similar worry relates to PR: if I send out a press release…who will care? This fear of getting no response is a big issue for every creative professional — trust me….